Scott Gu recently posted on his BLOG regarding the ability to use nicely formatted URL's in .NET framework 4.0. In the past this has been achievable using in ASP.NET MVC and also through the use of a ISAPI / HTTP module which required configuration.
This same functionality is now available through the use of the MapPageRoute() helper method.
The result is a URL that is more searchable by search engines (SEO friendly) and one which is more informative the user.
Further information can be found in this link:
http://weblogs.asp.net/scottgu/archive/2009/10/13/url-routing-with-asp-net-4-web-forms-vs-2010-and-net-4-0-series.aspx
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